
behind the fragrances
we are Medhansh Arora and Pranjay Sharma - two minds behind Emes, a perfume house that doesn’t believe in blending in.
Medhansh leads strategy, formulation, operations, and everything on the ground - from developing the scent to making sure it lands in the right hands. Pranjay handles what you see and feel - the words, the visuals, and the experience.
what brought us here was simple: boredom.
every shelf looked the same. every scent felt familiar. 90% of what’s out there is just another take on something big — another dupe, another “inspired by.” we wanted to build something that didn’t hide behind others. we wanted to create scents that speak, stand out, and leave a mark.
emes is built on contrast. it is soft and loud. clean and chaotic. we don't follow trends; we study them, flip them, and make something sharper. everything - from the way we name our perfumes to how we write, design, and package them, is intentional. we’re not chasing mass appeal. we’re building for those who look for edge, amazing scents and personality, all at once.
our tagline says it best - smell good, cause chaos.